SpaceX AI team to livestream how it uses Grok to build businesses

SpaceX’s artificial intelligence team is set to host a three-day livestream event showcasing how its Grok AI chatbot is being used to turn business concepts into operational products and services.

The event, scheduled for September 15 through 17, will demonstrate how Grok can support businesses across multiple stages, from developing initial ideas and defining product features to handling engineering and customer-facing operations.

The livestream will run from 8:30 a.m. to 6 p.m. Pacific Time each day, giving viewers an inside look at how the AI system is integrated into different business functions.

The first day, September 15, will focus on introducing Grok Bot and demonstrating its role in engineering development. Sessions will also feature product managers and founders discussing how AI can assist with early-stage business and product decisions.

On September 16, the program will shift toward commercial operations, with sessions covering sales engineering, sales teams, sales development representatives and customer support.

The final day, September 17, will focus on marketing operations, post-sales activities and marketing, highlighting how Grok can contribute beyond software development and technical work.

Throughout the event, the SpaceX AI team plans to show how Grok can participate in different parts of a business, including writing initial code, supporting engineering projects and helping customers after a product is launched.

The demonstrations are also expected to highlight specific applications of Grok for different professional roles, showing how the technology can be adapted to individual business functions.

The event comes soon after SpaceX completed its $60 billion acquisition of AI coding startup Cursor, strengthening the company’s position in the rapidly expanding AI development sector.

SpaceX and Cursor first established a partnership in April, which included an agreement that gave SpaceX the option to acquire the company. SpaceX later committed to the acquisition in June before completing the deal in August.

Cursor has also played a role in the development of SpaceX’s AI systems. According to reports, the company worked with SpaceX to train Grok 4.5 using trillions of tokens of Cursor data.

The collaboration marked a broader application of Cursor’s technology, as Grok 4.5 became the first model developed with its involvement that was not focused exclusively on software engineering.

SpaceX AI had previously introduced Grok 4.6, a frontier AI model designed to maintain performance during long, complex and multistep tasks.

The model is aimed at applications ranging from software engineering and technical research to automated system operations, reflecting SpaceX’s effort to expand Grok’s usefulness across practical workloads.

Third-party testing by Artificial Analysis gave Grok 4.6 an Intelligence Index score of 61, putting it level with OpenAI’s GPT-5.6 Sol Max and ahead of Moonshot AI’s Kimi K3 in the cited comparison.

Rather than focusing only on benchmark performance, SpaceX AI has positioned Grok 4.6 around the challenge of maintaining consistency during extended AI workloads.

The latest livestream initiative could provide a closer look at how SpaceX intends to apply that capability in real-world business environments.

By demonstrating Grok across product development, engineering, sales, customer support and marketing, SpaceX AI is signaling a broader strategy in which AI becomes an active part of business operations rather than simply a software development tool.